Who's Behind MysteryAuditAI
Marcello Peluso
Over 30 years of consulting, a mystery auditor certification and the somewhat contrarian conviction that innovation is 80% governance. He's the person in the loop, between the AI agents and your brand.
Marcello Peluso is an AI Innovation Manager with over 30 years of consulting experience, applied to innovation, digital transformation, data intelligence and, more recently, the adoption of artificial intelligence. With his usual irony, he describes himself as an “analog native”: someone who has watched the world of work change several times over and who today guides companies through yet another change, that of AI.
It's precisely this combination, technical expertise and the ability to explain change, that sets his approach apart: never innovation for its own sake, always governance, priorities and measurable business impact.
The certifications
Behind MysteryAuditAI there isn't just an infrastructure of AI agents: there is a certified professional who takes responsibility for it, in line with the roles defined by UNI 11312, the reference standard for Mystery Auditing.
Certified Innovation ManagerInnovation governance methodologies
Certified Mystery DesignerMystery Audit Designer, UNI 11312-2
Certified Mystery AuditorMystery Audit Executor, UNI 11312-2
Italian Order of JournalistsRegistration no. 111562
The method: human-in-the-loop
At MysteryAuditAI, Marcello is the designer who defines scenarios and goals consistent with the client's brand, validates the results produced by the AI agents and oversees the final reporting, ensuring that every project respects the ethical principles of UNI 11312: transparency, protection of the people involved and responsible use of data.
Artificial intelligence brings scale and speed: it can question a chatbot with dozens of adversarial scenarios in a short time. The certified professional brings the judgement that no model can replicate on its own: knowing how to tell a technically correct answer apart from one that betrays the brand's tone, and knowing when a test has stopped being useful and started being superfluous.
What he does today
Beyond MysteryAuditAI, Marcello applies the same approach to four strategic disciplines, putting them at the service of companies that want to innovate without losing control of the journey.
Transformation
Data Intelligence
AI Innovation
Why a human in the loop
An AI that tests another AI, with no one to interpret the results, risks producing nothing but numbers. MysteryAuditAI, by contrast, was created as a consulting product: a certified professional who designs, a method compliant with the reference standard, and an artificial intelligence that works under their supervision, not in their place.
Want to know Marcello's full professional journey, spanning innovation, travel and startups? Visit marcellopeluso.com.
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